I’m a fragrance consultant, trained nose, and educator with 20 years of experience designing and delivering scent strategies for some of the most-loved household, personal care, and lifestyle brands across the Globe.

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I believe fragrance should be memorable, performative, and meaningful, a tool for building brand loyalty and supporting sustainable choices.

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Whether you’re scaling a portfolio or launching your first scent, I simplify the world of fragrance. From regulations to creative storytelling my focus is to help brands make conscious, strategic, and commercially sound decisions.

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I also bring experience in education and public speaking, with a strong ability to communicate the power of scent to both teams and consumers.