Propr is a modern care brand dedicated to looking after the items you invest in—bringing a sense of ease, luxury, and longevity to everyday routines. I supported the team in navigating the fragrance industry by defining their olfactive vision, establishing clear fragrance guidelines, and helping select the right supplier to deliver a scent approach that feels elevated, functional, and true to the brand’s ethos.

Olfactive Strategy I Supplier Partnerships  I Fragrance Development