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Kiehl’s logo – scent strategy for premium skincare products

With roots as a New York apothecary, Kiehl’s blends science and nature in every formula. During my time at L'Oréal, I helped translate that identity into scent—developing purposeful, stable fragrances across skincare, haircare, baby care, body care, and SPF. Each fragrance was crafted to feel gentle, trustworthy, and aligned with Kiehl’s heritage and commitment to efficacy.

Fragrance Development I Technical Innovation I Apothecary Scenting

kiehl's calendula  – fragrance development by Cassandra Browning.
kiehl's holiday creme de corps  – fragrance development by Cassandra Browning.
kiehl's baby range – fragrance development by Cassandra Browning.
kiehl's facial fuel range  – fragrance development by Cassandra Browning.
Fragrances for Good logo – fragrance strategy and sustainability consultancy led by Cassandra Browning

UK Based · Available for global work
info@fragrancesforgood.com

© 2025 Fragrances for Good. All rights reserved. Fragrances for Good is a limited company registered in England and Wales. Registration no. 14378010.

Looking to launch something fragrant?

Cherry used in fragrance development by Fragrances for Good, adding sweet, fruity, and playful notes to fragrances.
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