Maybelline is bold, accessible, and rooted in self-expression—bringing high-performance beauty to all. I worked on lip flavours for Baby Lips and other lip formats / brands, balancing playful sensory notes with technical requirements such as stability and compatibility. I also olfactively mapped the U.S. premium and mass lip categories to identify gaps, consumer opportunities, and areas for future innovation.

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Flavour Development I  Sensory Stability I Market Mapping